Free Google Business Profile Masterclass for Accounting Firms
I've audited over 300 accounting and bookkeeping firms. Most have the same Google Business Profile problems. This free masterclass walks you through everything I've found — real audit findings, specific patterns, and exactly how to fix each issue.
No signup required. No email capture. Work through the lessons in order, or jump to the topic that matters most to your firm.
Lesson 1: The Foundations
The 27-Year Ghost — What one accounting firm left unclaimed on Google. How a 50-person firm with a global network became invisible on Google Maps.
Lesson 2: Analytics & Performance
Google Connected GBP to Analytics — what the integration means for your firm and how to prepare before the dashboard goes live.
Lesson 3: The Website vs GBP Disconnect
You spent £5,000 on your website and £0 on your GBP. Google shows your profile 5x more. The math doesn't add up.
Lesson 4: Reviews & Reputation
22 Google Reviews. 7 Years. Zero Replies. The profile was unclaimed — the firm couldn't say thank you even if they wanted to.
Lesson 5: Franchise & Multi-Office Problems
35 UK accounting franchisees. Same brand. Same website. Same Google problem. What franchisees told me changed everything.
Lesson 6: Google's Official Playbook
Google published a free playbook for optimizing your profile. I've audited 300 firms. Almost none have read it.
Lesson 7: What the Best Firms Do Differently
After 300 audits, a handful of firms are exceptional. Here's what they do that everyone else doesn't.
Lesson 8: Mergers & Ghost Profiles
The firm with 4 mergers and 4 ghost profiles. Different names. Different reviews. No connection to the new brand. The exact 5-step fix.
Lesson 9: The 2026 Algorithm & Compliance
Google Business Profile help — the 7 problems accounting firms must fix now. Including the Chat deprecation, review policy changes, FTC compliance, and Google Trends data from 4 countries.
This masterclass is updated as new audits are published. Last updated: June 2026.
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